HONOR launches ALPHA Flagship Store in Shenzhen as global hub for AI innovation

SYED MIZAN::

[Dhaka, 6 October 2025] Global AI device ecosystem company HONOR has officially inaugurated its ALPHA Global Flagship Store at Shenzhen Bay MixC. The new space is designed as an “AI Smart Living Innovation Hub”, where cutting-edge technology meets creativity and culture.
Following the announcement of the ALPHA PLAN at MWC Barcelona 2025, which highlighted HONOR’s transformation from a smartphone brand to a global leader in AI driven device ecosystem, the opening of the Shenzhen Bay flagship marks an important milestone in realizing this vision. The store embodies HONOR’s commitment to an open, collaborative, and value-sharing AI ecosystem.
Inspired by the calm and scenic beauty of Shenzhen Bay, the store offers a welcoming environment that blends human-centered design with advanced technology. Its layout is organized around core AI-powered living scenarios, showcasing how AI enhances everyday experiences – from smart travel to entertainment.
The store also features a YOYO Zone, dedicated to HONOR’s AI assistant across four functional themes including AI lifestyle, AI Assistance, AI content creation, and AI companionship. Its advanced abilities in visual perception, memory and task execution make interactions more personal, offering a truly humanized AI experience.
Another highlight is the AI Inspiration Café, a social space where technologists, creators, and visitors can share ideas over coffee. To celebrate the opening, HONOR will host performances and interactive activities, offering engaging experiences for all ages.
The HONOR ALPHA Global Flagship Store is poised to become a new landmark for technology and culture in Shenzhen. Now open to the public, it invites visitors from around the world to explore HONOR’s latest products and experience its cutting-edge innovations firsthand.