First quarter of 2025, Guardian settled claims worth BDT 129 crore

Syed Mizan, Bojrokontho::

Guardian Life Insurance Limited continues to solidify its leadership in Bangladesh’s insurance industry with strong performance in claim settlement and innovative distribution strategies. In 2024, Guardian settled insurance claims worth BDT 439 crore. Continuing this momentum, in the first quarter of 2025, Guardian settled claims worth BDT 129 crore, reflecting a 34% growth compared to the same period in the previous year. Demonstrating its operational efficiency and customer-first approach, 95% of all claims are now settled within just three working days, with initiatives underway to reduce this even further.

Guardian’s insurance coverage now protects over 1.26 crore people, including employees from more than 500 local and multinational organizations. The company distributes its insurance policies through Retail, Microinsurance, Digital, Group, and most recently, through Bancassurance. As per our market research, since the launch of Bancassurance in March 2024, Guardian has led the way in shaping this new distribution channel. Guardian accounted for approximately 79% of the total Bancassurance sales in the industry as of December 2024, reaffirming its market leadership and strategic execution in this emerging channel. The company introduced Straight-Through Processing (STP) — a fully digital, paperless platform that streamlines the entire Bancassurance process, ensuring real-time issuance, operational efficiency, and a seamless customer experience.

With innovations in Bancassurance, InsurTech, and micro-insurance, Guardian continues to push the boundaries of what insurance can offer, driving inclusive, technology-driven protection for millions across the country.