Salesforce Launches Agentforce 3 to Solve the Biggest Blockers to Scaling AI Agents: Visibility and Control

Syed MIZAN, Bojrokontho:::

Salesforce has announced Agentforce 3, a major upgrade to its digital labor platform aimed at eliminating the biggest blockers to scaling AI agents in enterprises: lack of visibility and control. As enterprise adoption of AI agents accelerates, Salesforce noted that many organizations struggle to see what agents are doing and cannot evolve them fast enough to maximize productivity.

Built on insights from thousands of deployments since its October 2024 launch, Agentforce 3 equips leaders to monitor, improve, and scale their AI workforce confidently, with new observability tools, native support for Model Context Protocol (MCP), and over 100 new prebuilt industry actions for faster deployment.

Customers using Agentforce have already reported measurable impacts, including Engine reducing customer case handle time by 15%, 1-800Accountant autonomously resolving 70% of administrative chat engagements during critical tax weeks, and Grupo Globo increasing subscriber retention by 22%. Salesforce cited a soon-to-be-released Slack Workflow Index showing AI agent usage has grown 233% in six months, with 8,000 customers signing up to deploy Agentforce during that period.

“With Agentforce, we’ve unified agents, data, apps, and metadata to create a digital labor platform, helping thousands of companies realize the promise of agentic AI today,” said Adam Evans, EVP & GM of Salesforce AI. “Over the past several months we’ve listened deeply to our customers and continued our rapid pace of technology innovation. The result is Agentforce 3, a major leap forward for our platform that brings greater intelligence, higher performance, and more trust and accountability to every Agentforce deployment. Agentforce 3 will redefine how humans and AI agents work together — driving breakthrough levels of productivity, efficiency, and business transformation.”

Agentforce 3 introduces the Command Center, a unified observability solution that lets teams monitor agent health, track adoption, and measure performance, enabling leaders to optimize outcomes and intervene in real time. Built into Agentforce Studio, it allows teams to analyze patterns across interactions, receive live analytics and alerts, and integrate seamlessly with existing monitoring tools like Datadog, Splunk, and Wayfound using OpenTelemetry standards. Command Center dashboards provide detailed views on adoption, feedback, costs, and performance while surfacing real-time agent activity in tools like Service Cloud wallboards, with plans to extend to other departments.

Agentforce 3 also enhances secure enterprise connectivity with native MCP support, enabling agents to connect to MCP-compliant servers without custom code, while MuleSoft connectors and Heroku Managed Inference allow easy orchestration of multi-agent workflows with enterprise-grade governance. Through AgentExchange, customers can now connect to MCP servers from more than 30 partners, including AWS, Google Cloud, PayPal, Stripe, Box, and WRITER, expanding use cases across industries with secure third-party integrations.

Agentforce’s architecture has been enhanced for enterprise readiness, offering 50% lower latency since January 2025, response streaming, expanded grounding through web search and inline citations, and expanded availability in Canada, the U.K., India, Japan, and Brazil with new language support including French, German, Japanese, Portuguese, Italian, and Spanish. It also introduces automatic model failover for enhanced resiliency and is now authorized for public sector customers under FedRAMP High in Government Cloud Plus.

The Salesforce partner ecosystem, including Accenture, Deloitte Digital, NeuraFlash, and PwC, is supporting Agentforce deployment with 272,000 certified specialists, while Agentforce 3’s flexible pricing with per-user models for Sales, Service, and Industry Cloud allows unlimited usage of actions for employee-facing agents to accelerate adoption.

Athina Kanioura, Chief Strategy and Transformation Officer at PepsiCo, said, “With Agentforce, PepsiCo is taking a significant step forward in our agentic journey. By unifying our insights through Salesforce Data Cloud, we’re gaining a holistic view of our customers and operations. This visibility enables us to continue to act strategically, strengthen engagement, and drive greater value across every market we serve.”